ExistBI’s data strategy team coupled with our Data Warehouse consulting and implementation group helped a long-term banking client recognize the need to tailor services to clients, quickly and accurately with a more comprehensive offer.
Our client decided to be more customer-centric organization by having single, proactive points of contact with its customers. To reach this goal, the bank needed to consolidate and extract more meaningful information from its customer data sources. In addition, the bank’s marketing campaigns had to improve its quality, become more focused and relevant to targeted customers. They needed to go toward democratization of information and broadening decision-making responsibilities. That requires timely delivery of relevant information to each decision maker.
Therefore, it was decided a business analytics solution was necessary, starting with a new Data Warehouse. These solutions will provide the client trend analysis, performance feedback and facilitate decisive actions that result in measurable gains in cost efficiency or revenue growth.
Technology: (IBM Cognos, Microsoft SQL Server)
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