Why Do We Need Big Data And Why Is It Important?

Big data is increasingly diverse data, generated in ever-increasing volumes and at ever-increasing speeds.

In short, big data is about larger and more complex data sets, especially from new data sources. These data sets are so large that they cannot be processed by traditional data processing software. However, these big data sets can also be used to solve business problems that could not be solved before.


Size, Speed And Variety


The size of data is important. Processing large amounts of data requires processing large amounts of unstructured, low-density data. This can be data of unknown value, such as Twitter feeds, click streams from websites or mobile apps, or sensor data. For some companies, this can mean tens of terabytes of data. For others, it could be hundreds of petabytes.


Speed is the velocity at which data is received and processed. Data is usually fed directly into memory at full speed and not stored on disk. Some internet-connected smart products operate in real time and require real-time evaluation and response.


Variety refers to the many types of data available. Traditional data types are structured and fit well into a relational database. With the advent of large datasets, new types of unstructured and semi-structured data, such as text, audio and video, require additional pre-processing to extract meaning and preserve metadata.

The Value Of Big Data

In recent years, two additional elements have emerged: valuability and reliability. Data is valuable in its own right. However, it is only useful if this value is discovered.

Today, big data has become an asset. Take a look at some of the world’s biggest technology companies. Much of the value they offer comes from the data they constantly analyze to make their businesses more efficient and develop new products.

Recent advances in technology have exponentially reduced the cost of storing and processing data, making it easier and cheaper than ever to store large amounts of data. Because big data is cheaper and easier to retrieve, more accurate business decisions can be made.

Why Is Big Data Important?

93% of companies consider big data initiatives “very important”. With a big data analytics solution, companies can unlock strategic value and make the most of their resources.

Finding value in big data is not just about analyzing data. It’s a holistic discovery process that requires analysts, business users and managers to ask the right questions, identify patterns, make assumptions and predict behavior.

It helps organizations:

  • Understand where, when and why customers shop.
  • Protect your organization’s customer base with more effective loyalty programmes.
  • Leverage cross-selling and upselling opportunities.
  • Deliver targeted marketing information.
  • Optimize staff planning and development.
  • Improve inefficiencies in your company’s supply chain.
  • Forecast market trends.
  • Forecast future demand.
  • Improve company innovation and competitiveness.
  • Help the company develop new revenue streams.

Companies can use big data to learn what customers want, who their best customers are, and why they choose certain products. The better a company knows its customers, the more competitive it is.

Big data can be used to understand what customers want, who their best customers are and why they choose certain products. The better a company knows its customers, the more competitive it is.

This, combined with machine learning, can be used to develop marketing strategies based on customer predictions. By using big data, companies can become more customer-centric.

Companies can use real-time and historical data to assess customer preferences. This allows companies to improve and update their marketing strategies to better meet customer needs.

Let’s look at why big data is so important.

What Value Does Big Data Bring To Your Business?

The value of big data does not depend on how much data a company has. It is how the company uses the data it collects.

Every company uses the data it collects differently. The more efficiently a company uses its data, the faster it will grow.

In today’s market, companies need to collect and analyze data.

Understand Market Conditions

Big data analytics helps businesses better understand market conditions. For example, analyzing customer buying behavior helps businesses identify which products sell best and manufacture them accordingly. This allows companies to stay one step ahead of their competitors.

Improve Customer Engagement

Customers are an important resource on which all businesses depend. No business can succeed without a strong customer base. But even with a strong customer base, companies cannot ignore the competition in the market.

Not knowing what your customers want will affect the success of your business. This will result in a loss of customers, which will have a negative impact on the growth of the company.

Big data analysis helps companies identify customer-centric trends and patterns. Analyzing customer behavior leads to a profitable business.

Cost Savings

Microsoft Azure Synapse Analytics, Apache Hadoop, Spark and other big data tools are an advantage for businesses when they need to store large amounts of data. These tools help businesses to define more efficient business processes.

Save Time

In-memory, real-time analytics helps businesses collect data from multiple sources. Tools like Azure help them analyze data instantly and make quick decisions based on it.

Monitoring Social Media

Companies can use big data tools to analyze sentiment. This can give them feedback about their company, i.e. who is talking about it and what they are saying.

Companies can use big data tools to improve their online presence.

Providing Market Intelligence

Big data analytics drives all business processes. It enables businesses to meet customer expectations. Big data analytics helps a company transform its product offering. It enables effective marketing campaigns.

The Benefits Of Big Data In Real-Time

Big data analytics has roots in finance, banking, healthcare, education, government, retail, manufacturing and many other industries.

Many companies such as Amazon, Netflix, Spotify, etc. use big data analytics. Big data analytics is most commonly used in the banking sector. In the education sector, big data analytics is also used to improve student performance and help teachers deliver lessons.

Big data analytics helps retailers – both traditional and online – to understand customer behavior and offer products that match their interests. This helps them to develop new and better products, which is very useful for businesses.


We are seeing how big data is helping businesses to make informed decisions and understand customer needs.

By analyzing data in real time, it helps businesses grow quickly. It enables businesses to stay ahead of the competition and succeed.

Big data technology helps us identify inefficiencies and opportunities in our business. It plays an important role in business development.


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